Evaluation. What have you learned from your audience feedback?

To get a better understanding of what type of audience I wanted to accommodate to when making my short film, I made a short questionnaire about short films. Most comments that came back were ages 15-19, which made me decide to make a film which would suit that age group. Dubstep was a good way of converging towards that category.
https://docs.google.com/spreadsheet/ccc?key=0Am47P7tqSe8FdDdvMUhkTnZIdUF0aW9GclQzdHdLdkE#gid=0

I asked for what kind of structure would best suit a short film? and most came back with simple plot. This helped
me out because I was then aware to keep my storyline simple and not include to much sub plots. After finishing a          
rough version of my short film, I received some constructive feedback from an media studies graduate. I wrote down the feedback in a list and recorded at each time where I needed to change things.

0:25- Title music needs cropping (currently 4 secs)

0:31- Text positioning (maybe colour? )

1:10- End Hip Hop Music

1:16- Trim 'Next'

1:37- Add more ellipsis- no fade

1:38- Scratch noise ( separate black page)

1:58- Cut ' They don't listen'

2:08- Adjust cue of music to second headphone

2:23- Adjust music level to low and extend till fade out

2:25- Extend 'wake up music loop'

2:47- Trim just before button press.)

2:47- Adjust music to button press.)

3:22- Lower music as he leaves room

3:32- Trim TV Dubstep announcement (take out)

3:39- See above adjust length of reaction shot( increase song volume)

3:59- Trim shop entrance and then jump cut

4:18- Cut shop leave scene

4:22- Establishing shot adjust image edit to song drop

4:50- Trim look up to straight to the point, octopus and above

5:06- Edit sound to fade in

5:23- Repeat the head spin sequence

5:36- Take out Wobble 

5:45- Mashup- the end - quick cuts/ Chaos!

5:51- Trim last headphone shot

5:55- 'NOO' blackout end the music and add weird sound

5:56 Louden the Gasp

END- Expand title length

This again was a huge help towards finalising my main product and making it the best that it could be.
I created another small questionnaire on audience reaction after they had watched my short film.https://docs.google.com/spreadsheet/ccc?key=0Am47P7tqSe8FdDdvMUhkTnZIdUF0aW9GclQzdHdLdkE#gid=0

The first Question I asked was 'What did you think of the short film?'
The answers that came back were:
'brilliant'
'It was good, great concept'
'Really good Dan, great idea!'
'Loved it :D'
This Question feedback showed that they seemed to all enjoy the film.


The second question 'Did the story and characters work?' Came back with all the answers as yes. This showed that I was successful with my chosen plot structure and my choice of characters worked well.


The next Question was 'What areas of the short film did you like?'
The answers that came back were:
'camera and plot both brilliant and they all work well together'
'the acting'

'The music is edited brilliantly and the colours when dubstep takes over'

'The Plot, different camera angles and the actors :P'

The feedback for this question showed me that my film was very positively received and everyone who filled out my Questionnaire liked it. It also helped me see that my film accommodated to my chosen target audience and the different decisions I decided to make paid off.


'The things that could be improved?'
Things that I needed to improve on was the key-framing, better locations and the pace of the film. I agree on all of these comments however given that the context is a short film which are conventionally Low budget and independent, my film was made like this.

I added My Short film to Facebook and had 4 likes. One comment said 'Love the concept'

This type of media (Facebook) has aloud me to see feedback on my short film in an interactive way.

Having Audience feedback is a really brilliant way of helping me shape the outcome of my coursework. It help make my short film accessible to my chosen audience and It helped me improve many aspects of my work.